In our last class, we discussed some pros & cons of
Online advertising and Traditional advertising. Each one has a different
business model and each one caters to different types of audience. Although,
the line of separation is getting blurred by the day, you need to remember that
there are still people who don’t use the internet and there are also people who
don’t watch television (grad students like usJ)
or read newspapers regularly. So, you
cannot reach out to the entire population of this world via a single medium.
Although online advertising is growing rapidly, it has still
not grown up to the standards of Traditional Advertising. Significant percentage of the population
still prefers traditional advertising (TV or Newspapers) to Online advertising.
It may be because of the fact that Online advertising is purely commercial
whereas Traditional advertising has an entertainment factor to it. Some people
watch ads on TV, not because they want to buy a product/service, but because
they like those commercials and they enjoy it.
One of my favorite commercials is:
And, the most popular Superbowl ad:
There are chances that people, who don’t like the actual Doritos, will still love this ad.
This is one weakness
of Online advertising. People do not enjoy it. Actually, there’s nothing in it
to enjoy! It is just a piece of text or an image which talks about the product
or service. There’s nothing interesting about it unless you add some graphics
to it, which in most cases turns out to be annoying to the user/visitor.
However, the
sellers don’t crib about it as it helps their business and it is just another
way of reaching out to people. No matter what model is being used, be it Cost
per click or Cost per 1000, they are gonna pay for it as long as it helps them
grow their business.
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